Corporate Values

KITOKU SHINRYO CO., LTD. Satisfies consumers’ need, while placing great importance in involvement with its environment and maintaining symbiotic relationship that are in harmony with society.

Management Concepts

  1. KITOKU SHINRYO strives to maintain superior in all facets of its business, Treating each consumer with sincerity and gratitude.
  2. KITOKU SHINRYO responds positively to changes in its environment, fulfilling the role of a creative and innovative leading company.
  3. KITOKU SHINRYO will continue as a thriving company, characterized by vitality and a Pioneering spirit through fully utilizing its human resources.

Based on these concepts, KITOKU SHINRYO is creating its own unique market through positive promotion of rice-based foods and a healthy lifestyle.